5 Tips to Become a Social Media Master

If you have a business or a service you’re promoting, you have to know how to utilize social media properly. Here are five tips on how to do that.

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Did you know that—according to a recent study—a whopping 79% of adults are on social media? If you have a business or a service you’re promoting, you should be on there too. Here are my five quick tips for doing social media right:

1. Set a schedule. I’ll admit that I’m the worst at this. It sometimes happens that you log on intending to spend just 15 minutes doing a quick post and checking your messages but end up staying on there for two hours. I’ve gotten into the habit of setting a timer on my phone. Whenever it goes off, that means it’s time for me to log off. I recommend doing something similar.

2. Have a plan. Determine ahead of time which platforms you’re going to post to, how often you’re going to post, and which content you want to put across those platforms. If planning that out for the whole year seems overwhelming, no worries! Just plan it for the first quarter and then stick to it.

3. Set a budget. Pick any amount—whether it’s a $15 Facebook ad campaign or a $1,500 Facebook ad campaign—and set your budget at the exact dollar amount you’re comfortable spending. When the money runs out, the campaign stops. That way there’s no chance of overspending.

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These tips will allow you to take advantage of social media instead of vice versa.

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4. Track your results. Make sure you know if it’s bringing in the results you need. If not, tweak your content or your message.

5. Have fun! Don’t forget to put some fun content out there, maybe about what you’re doing, what you’re seeing, or just a few fun facts about yourself. You don’t want to hammer your client base with nonstop business messages.

Bonus tip: Social media is not a replacement for real communication. It’s a fantastic tool for helping us stay top of mind for our clients, but it’s not a stand-in for making your daily prospecting calls or talking face-to-face with clients. At some point, you still have to engage in a conversation with a real human being if you want them to do business with you.

If you have any questions about this topic, please feel free to give me a call or shoot me an email. I’d be happy to speak with you!

Home Security Tips from a Former SWAT Team Member

I’m excited to be joined today by Loran Brumley who worked as a SWAT officer and in corrections for more than 20 years. He’s here to give us some tips for keeping your home safe.

For starters, Loran says, criminals aren’t as smart as we think they are! Most burglars don’t have elaborate plans like you see in the movies, but rather knock on doors, and if no one answers, see it as a sign that they can break in. One of the best things you can do to keep people away is getting a dog. Believe it or not, you don't need a giant Rottweiler; small dogs that yap and make lots of noise are actually preferable. A “Beware of Dog” sign is a good option if you don’t have a dog.

After that, you can invest in a security system, which does work. A lot of people simply stick a security system sign on the property, which works well too. Dummy cameras on your house work the same way in keeping people away.

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Small dogs are a better deterrent because they’re noisy.

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Simple things like extra lighting and motion sensor lights are deterrents as well. Lock your doors of course, and if you leave the house, consider leaving a radio on to make people think you’re home. The TV works too, but it’s cheaper to run a radio, and your TV will burn out faster. They both tell people that somebody might be home.

In the end, [name] says, it’s all pretty basic stuff. If you have any more questions about home security, or you’re thinking about buying or selling a Salt Lake City home, give me a call!

Does Your Utah Home Have Radon Gas?

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Radon is an odorless, colorless gas that naturally percolates upwards from the ground. This gas is radioactive and nine times heavier than air. That means if you live in an area with radon, it will settle in the basement of your home and stay there.

According to the Surgeon General, radon gas is the second-leading cause for lung cancer in our country, right behind smoking cigarettes. What can you do to protect yourself and your family from radon?

The first thing you need to do is get a radon test. You can buy a test kit for $10 at Lowes or Home Depot, or you can buy a radon detection monitor, which works like a carbon monoxide detector.

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Radon is the #2 cause of lung cancer in the United States.

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If you get a test done and the radon levels are higher than the EPA approved limit, the best solution is to install a radon mitigation system. I know what you’re thinking, and no, opening the windows in your basement won’t cut it. The good news is that over the years, the pricing on these systems has fallen dramatically. You can install a mitigation system for around $1,000 and it will protect a home up to about 6,000 square feet.

Get your home tested just to be on the safe side. If you’re buying a home, most home inspectors will run this test for you. It’s only about an $80 charge, and I highly recommend you get this done.

If you have any questions for me, just give me a call or send me an email. I would be happy to help you!