If you have a business or a service you’re promoting, you have to know how to utilize social media properly. Here are five tips on how to do that.
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Did you know that—according to a recent study—a whopping 79% of adults are on social media? If you have a business or a service you’re promoting, you should be on there too. Here are my five quick tips for doing social media right:
1. Set a schedule. I’ll admit that I’m the worst at this. It sometimes happens that you log on intending to spend just 15 minutes doing a quick post and checking your messages but end up staying on there for two hours. I’ve gotten into the habit of setting a timer on my phone. Whenever it goes off, that means it’s time for me to log off. I recommend doing something similar.
2. Have a plan. Determine ahead of time which platforms you’re going to post to, how often you’re going to post, and which content you want to put across those platforms. If planning that out for the whole year seems overwhelming, no worries! Just plan it for the first quarter and then stick to it.
3. Set a budget. Pick any amount—whether it’s a $15 Facebook ad campaign or a $1,500 Facebook ad campaign—and set your budget at the exact dollar amount you’re comfortable spending. When the money runs out, the campaign stops. That way there’s no chance of overspending.
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These tips will allow you to take advantage of social media instead of vice versa.
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4. Track your results. Make sure you know if it’s bringing in the results you need. If not, tweak your content or your message.
5. Have fun! Don’t forget to put some fun content out there, maybe about what you’re doing, what you’re seeing, or just a few fun facts about yourself. You don’t want to hammer your client base with nonstop business messages.
Bonus tip: Social media is not a replacement for real communication. It’s a fantastic tool for helping us stay top of mind for our clients, but it’s not a stand-in for making your daily prospecting calls or talking face-to-face with clients. At some point, you still have to engage in a conversation with a real human being if you want them to do business with you.
If you have any questions about this topic, please feel free to give me a call or shoot me an email. I’d be happy to speak with you!
